High engagement
SMS has an open rate of more than 95% which is huge when compared to the 11% open rate of Emails.
Bulk SMS is a technique where text messages are used to spread a promotional message or a transactional message to a large number of people at once. Bulk SMS campaigns can be sent to users to notify them of offers, notifications, emergency information, updates, reminders for better customer experience, and much more.
After the initial manual setup, campaigns can be sent in just 2-3 clicks.
The SMS marketing software helps in reaching out to a large audience in just a few clicks.
Bulk SMS marketing campaigns have low running cost & a high ROI when compared to other forms of marketing like advertisements, newspaper ads, etc.
SMS has an open rate of more than 95% which is huge when compared to the 11% open rate of Emails.
Segment customers and keep them informed about the latest offers that are most relevant to them.
Use SMSes to send important alerts to customers. This is especially useful for customer engagement.
Remind customers about the next appointment, bookings, renewal, etc using automated SMS.
Find out why bulk SMS is a highly effective mobile channel for customer acquisition, engagement and retention
99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)
SMS has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email. (Oracle Marketing Cloud – MME Guide, 2015)
India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)
75% of online rural population in India is online via their mobile devices (Octane Research 2015)
Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)
The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)
Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)
Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com – 2012)
Send SMS to more than 200 countries across the world
Expect the best delivery rates and low latency
Improvise text message marketing campaigns with the help of real-time reports
Our SMS API is highly flexible & lets you implement in any manner that works best for you.
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